Rosemary Prescott

Ecommerce Marketing Manager

Columbia Sportswear 

​May 2022 - June 2025

 

Managed the email and SMS marketing program for the North American direct-to-consumer (DTC) business. Led a team of 4 direct reports and oversaw 7 cross-functional pods, driving execution through agile sprints and ceremonies. Owned end-to-end strategy, including audience segmentation, A/B testing, dynamic content, automated workflows, and customer journey optimization.

 

• Architected and launched full-funnel lifecycle programs (browse/cart/post-purchase/win-back), generating 23% of e-commerce revenue and reducing repeat purchase time by 9 days.

• Co-led tiered 10MM-member omnichannel loyalty program relaunch across 140+ retail stores and online; integrated CDP and ESP to deliver real-time points balances, boosting active member rate +17pp.

• Built SMS strategy and compliance for U.S. and Canada; revenue 5× forecast, with 98%+ deliverability.

• Developed 65-segment testing matrix (audience, subject lines, dynamic product tiles, send-time AI) driving +18% CTR and +12% AOV.

• Hired and mentored 3 ICs; instilled a DEI-forward culture and agile processes that reduced cycle time by 30%.

• Led ESP migration (Bluecore → Emarsys) and new martech integrations; introduced Smartsheet and Jira sprint boards to achieve 96% on-time launch rate.

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Digital Campaign Manager | Digital Marketing Specialist

June 2016 - May 2022​

New Seasons Market

 

Developed and executed multi-channel digital campaigns to boost brand awareness, engagement, and growth for a local grocery chain. Led email and SMS strategy, including triggered messages, loyalty offers, segmentation, and ongoing performance optimization to drive retention.

 

• Grew digital loyalty sign-ups +31% YOY across 20+ stores via targeted email series and mobile offers.

• Launched SMS channel from scratch; drove +35% incremental trips per subscriber within 6 months.

• Led ESP migration with 99% inbox deliverability throughout the transition.

• Boosted email open rate from 18% → 26% by testing personas, segments, and subject lines.

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Head of Marketing & Operations

Solomon Exam Prep/First Books

​2012 - 2016

 

Streamlined campaign execution and optimized workflows to support marketing effectiveness and cross-functional initiatives at a nationally recognized, privately owned publishing company. Managed a broad range of responsibilities including social media, email marketing, press releases, customer service, inventory tracking, invoicing, conference planning, and creation of marketing materials.

 

• Executed digital campaigns that lifted DTC sales +20% in 18 months and increased social engagement by +40%.

• Streamlined fulfillment workflows, reducing ship time by 25% and lowering cost per order.

 

Game Operations Manager | Assistant | Intern

Portland Winterhawks (WHL)

​2009 - 2012

 

Planned, produced, and executed all home game operations for the WHL’s Portland Winterhawks. Oversaw game day logistics, staff management, sponsor integration, and live entertainment to deliver a seamless fan experience.

• Managed all home games, including Big 10 promotional nights

• Created scripts and run-of-show using GameTime Pro

• Directed all in-game elements: timing, lighting, and entertainment

• Supervised game day staff, interns, mascot, and Rosebud dance team

• Scheduled appearances and maintained Rosebud social media

• Oversaw budget, payroll, and vendor coordination

• Negotiated and fulfilled sponsor packages

• Installed rink boards and championship banners

 

 

Assistant Manager | Lottery Lead

Elmer's Restaurant

​2006-2011

 

Oversaw daily operations of a busy neighborhood restaurant and lottery lounge, managing staff, financial performance, and guest experience to drive revenue and build community connections.

• Managed staffing, scheduling, training, and day-to-day team leadership

• Handled financial reporting, cost control, and operational efficiency

• Fostered strong relationships with customers and the local community

• Oversaw lottery lounge operations, including compliance and paperwork

 

Game Operations & Promotions Intern

PGE Park - Portland Timbers & Beavers

2010

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Supported game day entertainment and promotional planning for professional soccer and baseball teams, contributing to a successful 2010 season.

• Helped plan promotional schedule and book in-game talent

• Created Facebook fan pages and tracked invoices

• Executed on-field promotions and assisted experiential groups

• Wrote game scripts and post-event recaps using GameTime Pro