Rosemary Prescott

Ecommerce Marketing Manager

Columbia Sportswear 

​May 2022 - Present

 

• Strategize and plan all email, automations and SMS content for North America (US & Canada)

​• Test new email capabilities, segments and layouts, reporting back and analyzing findings

• Manage and grow a team of email specialists

• Work cross-functionally to align content calendars across different business teams

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Digital Campaign Manager

August 2020 - May 2022

​Digital Marketing Specialist,  June 2016 - August 2020

New Seasons Market

 

• Analyze and optimize all SMS and email communications, driving strategy of digital communications 

• Own digital communications strategy for 2 brands from concept through to implementation. Overseeing the creation, segmentation and deployment of all marketing emails and SMS messages.

• Maintain and foster relationships with e-commerce and loyalty team, making sure they are properly represented within the email channel

• Launched loyalty program and SMS in 2019, tracking YOY growth and testing retention and reactivation strategies.

• Work with loyalty team to create and execute email offers to customers, driving customer loyalty, increasing opt-ins and avoiding churn

• Update and test email subject lines, templates and offers to increase customer shopping frequency, basket size, open rates and redemption

• Evaluate and improve customer journey through both SMS and email communication channels

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Head of Marketing & Operations

Solomon Exam Prep/First Books

​2012 - 2016

 

• Manage daily operations of the business including inventory tracking, office management, updating new edition releases, customer retention, order fulfillment and marketing
• Handle marketing for both Solomon Exam Prep and First Books, including writing and distributing press releases, updates of website content, company blog, and all social networking
• Coordinate annual conference attendance, arranging travel, promo materials, and managing booth
• Work with corporate partners, educating them on our system and ensuring needs & expectations are met
• Support programmers by testing website implementations and recording bug issues. Work to improve the system and add new features.

 

 

Game Operations Manager

Game Operations Assistant

Game Operations Intern

Portland Winterhawks

​2009 - 2012

 

• Plan and run all home games throughout the season including Big 10 promotional games each year
• Forecast and track budget for game operations department, handle payroll for all game day staff
• Create all event sheets, coordinate with building regarding event plans
• Manage game day staff, interns, mascot and Rosebud dance team, as well as schedule appearances
• Maintain Rosebud (dancers) Facebook & YouTube pages including sponsor tie-ins and promotions, negotiated Rosebud sponsor package terms and executed fulfillment
• Order and install all sponsor rink boards and championship banners
• Direct and call all activities during game, including timing and lighting
• Prepare all scripts using Game Time Pro,

 

 

Assistant Manager

Lottery Lead

Elmer's Restaurant

​2006-2011

 

• Responsible for day-to-day operations of restaurant, including staff management, financial reporting, cost control, and driving revenue
• Built and maintained close customer and community relations and motivated the staff to do the same
• Managed lottery lounge, including training, scheduling, weekly paperwork and supervision of staff

 

Promotions Intern

PGE Park - Portland Timbers

2010

 

• Prepared for 2010 season, booking talent, planning promotional schedule, inputting invoices, setting up Facebook fan pages
• Executed all on-field promotions as well as assisted with experiential groups during games
• Prepared reviews and created scripts for games using Game Time Pro